Rod Buchecker

rod buchecker

Rod is recognised as an experienced Marketing Communications professional with a proven track record of delivering sustainable, strategic, and creative solutions to challenging assignments on global brands, in Australia, and internationally.

Now consulting full time, he is a former Director of Clemenger BBDO Adelaide, the largest Marketing Communications Agency in South Australia and part of the Clemenger Group, the undisputed leader in this field in Australasia. A position he held for 15 years.

Rod’s passion is Marketing and Advertising, and he now actively teaches these disciplines for the Advertising Federation of Australia, sanctioned by the University of Technology Sydney.

Rod Buchecker Project Management commenced in April 2009 in response to various project requests. The practice provides advice on a broad range of business and marketing projects to a wide variety of clients.

Qualifications

  • Graduate of Harvard Business School’s Strategic Marketing Management Programme, Boston USA.
  • Graduate of Clemenger University Management Programme, Melbourne Business School.
  • Graduate of Young & Rubicam Ad Skills Programme, New York USA.
  • Graduate of AICD Company Director’s Course.
  • Completed AICD New Director’s Programme.
  • Kokoda Leadership Challenge, Kokoda Track, PNG (twice).

Recent Projects

  • Marketing Plans for Professional Services fi rms.
  • Marketing Health Checks for the Tourism Industry.
  • Marketing Reviews for the Manufacturing Industry.
  • Lectured three subjects for AFA Diploma / Ad School.
  • Strategic Planning session for CEOs of a joint venture.
  • Brand Positioning and Strategic Planning for the Wine Industry.
  • Marketing Review for Accountancy fi rms.
  • Business Coaching.
  • Key Personnel Mentoring.
  • Marketing Audits for national Agri business companies.
  • Strategic Workshops / Planning Retreats.

Directorships And Community Activities

Rod is also a keen contributor to the community in which he lives, here are just a few of the ways he gives back:

  • Director - Cancer Council of South Australia.
  • Director - Regional Development Australia Advisory Board, Metropolitan Adelaide (Federal, State and local Government).
  • Past (and inaugural) Director of Prostate SA.
  • Adelaide’s representative of the Kokoda Track Foundation and an active supporter of programmes to assist PNG villagers.
  • A member of Legacy South Australia’s Marketing Committee and the Legacy Kokoda Friendship fraternity.
  • Regular contributor to initiatives supporting my childrens’ schools and sporting clubs.
  • Active member of industry organisations such as Australian Institute of Company Directors, the Australian Institute of Management and the Advertising Federation of Australia.

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