Graeme Alder

Graeme is a specialist SME business mentor and executive coach.  As the founder and former 20-year CEO of a nation-wide sports leisure business, he now shares his vast business and leadership experience with SME owners, partners and middle and senior managers around Australia.

As a business mentor, he helps build stability and vision via a focus on products, marketing, customers, systems, people and profit, his 6 ‘business pillars’.  His warm, down-to-earth style has won him wide acclaim and an array of long term clients over a variety of industries, including transport, home services, insurance, commercial cleaning and retail.  Foremost, he believes in focussing on the things that matter, striving for simplicity and keeping customers more than satisfied.

Of the several hundred managers and executives Graeme has coached, he says the great ones know how to be a leader, have a vision and a plan, regularly generate ideas and are skilled in finance, selling, presentation, problem solving, negotiation and communication.  Graeme’s executive coaching program, known as ‘Executives G2G’ (Good to Great), develops these attributes and skills, primarily on-the-job, in the ‘university of hard knocks’.  Graeme’s refined abilities to listen, observe and ask key questions are his renowned tools of trade.